Customer Research

We can help you know your customers deeply, identify the right opportunities for innovation and inspire and inform compelling products, services, and experiences. Curiosity is our superpower. We’re human behavior explorers and people-speak translators. We’re endlessly curious about what people want and need—and how business can better meet those needs. Our team comes from product, innovation, and strategy backgrounds so we know first-hand the challenges you may face and we get the bigger picture. Our team knows how to ask the right questions and how to interpret the answers.

The Research We Do

We help you understand your customer’s perceptions, challenges, and aspirations using both time-tested methodologies and innovative approaches. From small focus groups to large-scale research with mixed methodologies and interactive workshops, we are passionate about creating a strategic and tailored approach. We’ve worked with our clients globally to solve all kinds of challenges. We understand that the ultimate objective is to leave you with the actionable tools to drive more business by driving more meaningful human connection.

Our services include in-person and virtual qualitative research of all kinds capped off with strategy workshops to put insights into action. Think: in-homes, ethnographies, CABs, focus groups, interviews, shopalongs, intercepts, ideation workshops, journey mapping sessions, etc. We are all things qual and we sprinkle in rigorous quant when needed.

We’re industry agnostic but customer-centric. We’ve studied everything from technology to toilet tissue. We ’get’ products and services of all kinds because we focus on the one thing they all have in common – customers.

Discover More Through…

Ethnographic Research

With ethnographic research we bring your customers to life by observing them in the moment and stepping into their shoes. Whether that’s observing their in-store shopping experience, touring their home, or joining them on the go, we meet them where they are. This deep-dive approach captures the rich details about their values, behaviors, and lifestyle that drives their motivations and decisions.

Persona Research

A persona represents a set of customers who have similar behaviors, attitudes, goals, and motivations based on psychographics and behaviors rather than demographics. Our persona work includes interactive workshops where we immerse branding, innovation, strategy, and marketing teams in the insights, bringing the personas to life to help drive action planning for next steps.

Customer Journey Mapping

We use Customer Journey Mapping to visually capture what your customers are doing, thinking, feeling and saying across their experience. We combine customer research and workshops to ensure that the maps are grounded in real customer viewpoints and that teams are aligned on the journey. 

Ideation

We use a toolkit of hands on games and interactive exercises to help companies get creative and generate new product and experience ideas. We run ideation workshops with internal teams as well as customers and we tailor the session for either an in-person or remote setting. We recognize that no two innovation challenges are the same so we customize an approach that is interactive, engaging, and always visual.

Customer Advisory Boards (CABs)

CABs are a great way to engage more deeply with a group of critical customers on topics such as trends, customer journeys, strategic direction, or co-creating products and services. Whether you’re looking for ongoing meetings or one-offs, our interactive approach fosters an environment for customers to ideate with you and together.

Research Designed for You

Don’t see what you’re looking for yet? Reach out! Our research toolkit is a mix of standard methodologies, newer digital platforms and a certain Clearworks-ness. Our team knows how to ask the right questions and how to interpret the answers. We’ll customize the optimal approach for you.